PPC Advertising: Essentials Package

A self managed package for smaller budgets and first time agents looking to try PPC Ads. 

Learn the details Frequently Asked Questions Compare Packages
Essentials PPC Package

$250 / month - 3 month minimum

Our Essentials PPC package provides foundational ad campaign management on Google or Bing, focusing on essential strategies to kickstart your online advertising efforts.

  • Basic Keyword Research and Selection
  • Basic Ad Copywriting (1 Revision Per Campaign)
  • Campaign Setup and Management
  • Basic Monthly Campaign Reporting
  • Monthly Campaign Reporting
Purchase Package

Learn The Details

Basic Keyword Research and Selection

Identifying essential keywords to effectively target your desired audience and improve campaign reach.

Basic Ad Copywriting (1 Revision Per Campaign)

Creating initial ad copy to engage your target audience, with the opportunity for a revision based on performance insights.

Campaign Setup and Management

Laying the groundwork for your PPC campaigns and managing them to ensure they align with your business objectives.

Monthly Campaign Reporting

Delivering comprehensive reports on a monthly basis to provide insights into the campaign's performance and future optimizations.

Frequently Asked Questions

A minimum budget ensures that your campaigns have enough reach and frequency to gather data, optimize, and achieve meaningful results. Research has shown that higher ad spends typically yield better campaign performance due to increased opportunities for testing and optimization.

PPC advertising operates on a bidding system where advertisers pay a fee each time their ad is clicked. In competitive industries like health insurance, the cost-per-click (CPC) can be high due to the significant value of each lead. A sufficient budget is vital because it allows for competitive bidding and a substantial ad presence. Without it, your ads may not appear frequently enough to compete effectively, reducing the chances of acquiring high-intent leads that are more likely to convert into policyholders. Industry data suggests that higher ad spend correlates with increased lead generation and conversion rates, making it a strategic investment for businesses aiming to stand out in a crowded market.

The monthly PPC package includes extensive keyword research, ad creation and optimization, landing page conversion optimization, bid management, and performance reporting. Our team will handle all aspects of your PPC campaigns to ensure maximum ROI.

PPC ads are optimized through A/B testing of ad copy, targeting strategies, and calls-to-action. By analyzing the performance data, we make continuous improvements to increase click-through rates (CTR) and conversions.

Yes, PPC advertising allows for precise geographic targeting. We can set up campaigns to target specific countries, cities, or even zip codes to ensure your ads reach the intended local audience.

The Ultimate Package requires a minimum 3-month subscription commitment. This period allows our team to fully implement and refine strategies for your PPC campaigns, leading to sustained growth and success.

Compare Campaign Packages

Service Essentials Elite Ultimate
Ad Copywriting
Essentials: Basic Ad Copywriting
Elite: Basic Ad Copywriting with Up To 3 Revisions
Ultimate: Advanced Ad Copywriting with Up To 3 Revisions
 ✓ ✓ ✓
Campaign Setup and Management ✓ ✓ ✓
Tracking & Analytics
Essentials: Basic Tracking & Analytics
Elite: Basic Tracking & Analytics
Ultimate: Included
 ✓ ✓ ✓
Consultation, Strategy Planning, and Reporting Review Frequency
Essentials: Monthly Reporting Only
Elite: Bi-Monthly Consultation & Monthly Reporting
Ultimate: Monthly & Bi-Weekly Reporting
 ✓ ✓ ✓
Campaign Optimization Frequency
Essentials: Not Included
Elite: Monthly
Ultimate: Bi-Weekly
 ✗ ✓ ✓
Keyword Research and Selection
Essentials: Not Included
Elite: Basic Keyword Research
Ultimate: Advanced Keyword Research
 ✗ ✓ ✓
Creation of Landing Page & Optimization
Essentials: Not Included
Elite: Not Included
Ultimate: Included
 ✗ ✗ ✓